Field Notes: Opinion – Why Green Isn’t Enough

Now, perhaps more than ever, creating a market for environmentally sustainable products is an urgent need. The consumerism that has ingrained itself in our culture is a facet of day to day life that we cannot easily shed. In the fight against climate change we cannot simply expect the momentum behind consumerism to come to a halt. To rely on such a drastic lifestyle change for such a large number of people is anything but realistic – as is the expectation that people will buy a product simply because it is “green”.

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